Marketing can be tricky to get right, especially when you’re new to it. Once you start to delve deeper, it seems like there are millions of things to learn, and you start to notice a pattern of conflicting advice plastered all over the internet.
In the real estate niche, it’s no different, but you’re also faced with learning about technical jargon like SEO, PPC, and so on. Even if you’re a tech-savvy person, it can be hard to apply these concepts to your business in a way that will actually be effective.
That’s why we’ve put together this list of real estate marketing tips and ideas. These are things that you can implement right away without needing to spend hours researching or learning new concepts. And they’re all things that will actually make a difference in your business.
Create a Blog For Your Audience
One of the best things you can do for your real estate business is to create a blog. This will give you a platform to share your knowledge, build trust with your audience, and establish yourself as an expert in your field.
When creating your blog, make sure to focus on creating content that is actually helpful and informative. Don’t just try to sell your services or promote your listings. Instead, provide value that will help your readers solve their problems.
For example, you could write a post about how to stage a home for sale or offer tips for first-time home buyers. These kinds of posts will not only help your readers, but they’ll also demonstrate your expertise. And, when the time comes for them to buy or sell a home, they’ll be more likely to turn to you for help.
Create Useful Guides for Property Buyers and Sellers
Another way to establish yourself as an expert in the real estate market is to create guides that help people through the buying and selling process. These could be downloadable PDFs or even just blog posts that go into detail about each step of the process.
Your goal should be to make these guides as comprehensive and easy-to-understand as possible. Include things like tips, advice, and even resources your readers can use. And be sure to include your contact information so that people can reach out to you if they have any questions.
By providing this kind of valuable content, you’ll not only build trust with your audience but also position yourself as a go-to resource for anyone looking to buy or sell a home.
When the customers start calling you, the money will come pouring in.
Optimize Your Google Business Account
If you haven’t already, ensure you set up and optimize your Google Business account. This is a free listing that will appear in Google Maps and Google Search, and it’s a great way to get your business in front of more people. To set up your account, simply go to google.com/business and follow the instructions.
Once your account is created, ensure you fill out as much information as possible, including your business hours, contact information, website, etc. You should also add photos and a description of your business. Next, you will want to make sure your listing is fully optimized to target your local audience. You can find out more on how to do this by following this Google My Business Optimization guide by Mailchimp.
Create Local Content on Your Website
You can create local content on your website to get your real estate business in front of more local people. This could be anything from blog posts about local events and attractions to listings for homes in the area.
By creating this kind of content, you’ll not only attract more visitors to your site but also show Google that your site is relevant to people in your area. Giving your site more authority will help you rank higher in local search results, which will ultimately lead to more business from local customers.
Optimize Your Listing Pages with Local Keywords
If you have a website with listings for homes in your area, make sure you optimize those pages with local keywords. This will help you attract people searching for homes in your area.
To find the right keywords to use, simply do a Google search for homes in your area. Look at the results that come up, and pay attention to the keywords used in the titles and descriptions. These are the keywords that you should be using on your listing pages. You can also use a keyword search tool such as Google trends or Keywordtool.io.
When looking for keywords, it’s best not to go directly for the most searched ones, as these are more competitive to rank against. To start with, while building website authority, try to target keywords with a lower search volume, as this will be easier to rank higher in.
Collect Emails & Execute Email Marketing Campaigns
Building an email list is a vital part of any online business. And it’s crucial for real estate businesses. After all, most people don’t buy or sell a home very often. So, if you can stay in touch with your past clients and keep your name top-of-mind, they’ll be more likely to contact you when they’re ready to buy or sell again.
To collect emails, you can add a sign-up form to your website or blog. You can collect emails at open houses or even just by asking people for their contact information. Once you have a list of email addresses, you can use an email marketing service like MailChimp or Constant Contact to send out periodic newsletters, announcements, or even just helpful tips and advice.
Having an email list is an invaluable tool, and it allows you to build connections and a relationship with your audience. They have asked you to stay in contact by signing up, so do just that.
Make Pinterest Boards
If you’re not already on Pinterest, now is the time to join. This social media platform is a great way to market your real estate business, and Pinterest is ideal for the real estate niche. People search on Pinterest for visual things, usually looking to buy a product, so you can use that to your advantage and advertise your service organically through the platform.
One of the best ways to use Pinterest is to create boards for different neighborhoods in your area. For each neighborhood, you can create a board with photos and information about the area. Be sure to include things like local attractions, schools, and businesses. You can include photos and information about homes for sale in the area. Try to make posts look aesthetically pleasing, as these types of posts tend to get a lot higher engagement.
Partner With Local Business
One great way to market your real estate business is to partner with local businesses. For example, you could partner with a local moving company or a home cleaning service. This is a great way to get your business in front of more people. And it can lead to some great cross-promotional opportunities. More value to your customers equals more sales for your business.
To find partners, simply reach out to businesses in your area and see if they’re interested in working together. You can attend local business events or even just strike up a conversation with businesses that you frequent. When talking to potential partners, make sure to articulate how you can benefit them. This will lead to a higher chance of gaining a fruitful relationship together.
Create Online Seminars for Home Buyers
If you want to stand out from the competition, consider creating online seminars for home buyers and sellers. These can be done via webinars or even just recorded videos that people can watch at their convenience. In these seminars, you can provide helpful tips and advice about buying or selling a home. You can use them as an opportunity to showcase your knowledge.
To make these seminars truly helpful, focus on topics that will appeal to your target market. For example, if you’re targeting first-time home buyers, you could do a seminar on the home-buying process. Or, if you’re targeting people looking to downsize, you could do a seminar on decluttering and staging homes. These types of seminars will not only be helpful for your target market, but they’ll also help show off your expertise.
Publish Local Real Estate Statistics
Another great way to market your real estate business is to publish local real estate statistics. This can be done via a blog post or even just a simple infographic posted to social media. In these posts, you can include things like the average home price in your area or the average days on market, then talk about why now would be a good time to use your real estate services based on the data.
You can include things like the most popular neighborhoods or the types of homes that are selling the most. This type of content is not only informative; it can also help to show off your real estate expertise. Then, when the time is right, customers will come directly to you for advice.
Integrate Calculators & Evaluators of Real Estate Properties
Home buyers and sellers are always looking for helpful tools that will make their lives easier. And, as a real estate professional, you should be providing them with these types of resources. There are several different calculators and evaluators that you can integrate into your website, such as mortgage calculators, home affordability calculators, and even home value estimators.
Not only will these tools be helpful for your website visitors, but they’ll further showcase your toolkit and knowledge in the area. And the best part, they allow you to capture leads. For example, you can require people to enter their contact information to use the calculator or evaluator. Then, you can follow up with these leads to see if they’re interested in working with you.
Collect Testimonials & Show Them On Your Website
If you want to really build trust with your target market, it’s essential to collect testimonials and show them off on your website. Testimonials are a great way to show that you’re an expert in your field and that you’re someone who can be trusted. The internet can be a sketchy place, and people are sometimes skeptical about buying things online. If you show testimonials, it breaks down these barriers.
To collect testimonials, simply reach out to your past clients and see if they’re willing to write a testimonial for you. You can post testimonials on both your social media accounts and website. Video testimonials are always best, but text alongside a photo of the person is a good option too.
Use Call Tracking
If you’re not already using call tracking, now is the time to start. Call tracking allows you to see how people are hearing about your business so you can track the effectiveness of your marketing campaigns. Essentially, it allows you to see where people are getting your number from, in effect, allowing you to see what marketing material is working and what isn’t bringing in calls.
There are many different call-tracking services that you can use, such as CallRail and Invoca. All you need to do is sign up for an account and then add a snippet of code to your website. Then, you’ll be able to see which marketing campaigns are generating the most calls.
Submit Your Website To Major Listings
To make sure that your website is being seen by as many people as possible, it’s important to submit it to major listings directories. These are directories that list websites in different categories, such as business directories and real estate directories.
Some of the most popular listing directories include Yelp, Angie’s List, and Google My Business. By submitting your website to these directories, you’ll be able to get your website in front of a larger audience. And you may even get some high-quality backlinks.
Post Articles About You On Other Websites
Guest posting is a great way to get your name and your website in front of a larger audience. When you guest post on another website, you’re essentially getting free exposure. You can do a guest post for a company that already has a large audience, so it has the potential to break out into a new audience.
To find guest posting opportunities, simply do a Google search for “guest post + real estate.” You can even reach out to other real estate professionals and see if they’re interested in hosting your articles on their websites.
Marketing your real estate business doesn’t have to be problematic or expensive. By using the tips and ideas in this article, you can reach a larger audience and grow your business. From starting a blog to using call tracking to submitting your website to listing directories, there are many different marketing strategies that you can use.
All of these methods are proven ways to get more traffic to your website and therefore increase overall sales. Try out a few of these ideas and see which ones work best for you and your business.